This is not a game of chance. Designers and Product managers should read this, Reviewed in the United States on September 25, 2019. absolutely one of the best product/educational books ever, Reviewed in the United States on November 28, 2018. Every time I read Kathy Sierra, or hear her speak, I feel smarter, more thoughtful, and more caring. I just finished this book. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Kathy Sierra’s Badass: Making users awesome book is funny and has pictures with speech bubbles, but that’s not all. It’s packed with information that flows perfectly from one section to the next. Could have been great, but it's too superficial, Reviewed in the United States on August 31, 2019. Free delivery on qualified orders. The rules? It also analyzes reviews to verify trustworthiness. Does donating to your organization feel badass? The idea is very well structured. I have read it and read it and highlighted it. Something went wrong. O'Reilly Media; 1st edition (March 3, 2015), Could have been great, but it's too superficial, Reviewed in the United States on August 31, 2019. Believe it or not, many people don't care how awesome your product is. The answer lies is helping users become badass not just at using the product, but at whatever it is the product can help them do and be. Badass: Making Users Awesome by Kathy Sierra at Mind the Product San Francisco. No one gets this more clearly than Sierra, and "Badass" is her way of helping you get it too. Repeatedly. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. Badass is an easy-to-read book about customers and how to make them awesome. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. I really enjoyed “Baddass: Making Users Awesome.” Kathy Sierra here has brought together best practices from a range of disciplines, design, expertise development, word of mouth marketing, human ... Read full review You're listening to a sample of the Audible audio edition. Sadly, Kathy Sierra doesn’t blog any longer for reasons that I’m not going to get into here. It should! Nenhum dos assuntos que ela aborda são novos e apesar das reviews negativas (alguns dizendo que não é um livro), eu acho que a autora - conhecida por passar conhecimento de forma visual na série head first - fez um trabalho legal em discutir a valorização do usuário, através da busca por consequências de resultados que mexam com o emocional e não apenas funcional do individuo. I just finished this book. I'm a fan of simple models to build great products and Badass does not disappoint. To get the free app, enter your mobile phone number. The answer lives in those who use them. This book made my outlook on the client or customer and business relationship. It’s a whole other angle that has brought my approach to my businesses and copywriting change for the better and I’ve already seen an improvement in our sales. It has helped shape the way that I approach my work as a software engineer. “Badass – Making Users Awesome” by Kathy Sierra is a truly enlightening read. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. To use one of the examples regularly mentioned in the book, if you make cameras, you should design your product and documentation specifically to help your users be better photographers, and the word of mouth marketing they'll generate will make a better showing in your sales figures than a major media buy. The author teaches that products/services are tools that people need to reach a bigger goal, and there is more then one product/service that will help the user achieve this bigger goal. Instead, they care about how awesome they are when they use your product. You can still see all customer reviews for the product. Book review: Badass: Making Users Awesome by Kathy Sierra. Unable to add item to List. It also analyzes reviews to verify trustworthiness. The answers to what makes a sustainable bestseller aren’t in the successful product. Everything our users experience is part of that context, and even the smallest improvements can have a … Reviewed in the United States on May 6, 2018. Show the convincing implication first, refer to other experts' ideas, present progress bar, etc. This book truly gets me thinking in a different direction and I really like it. The thesis is mostly pretty sound, and reasonably well-documented with reference to other business or pop psychology books. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Related Searches. Hands down THE BEST Book on How to Think About Products, Reviewed in the United States on September 16, 2019. This should be required reading for all entrepreneurs. It contains ideas I’ve never heard before in the very accessible style of the “Head First” books. Reviewed in the United States on January 20, 2020, Reviewed in the United States on April 18, 2020. I have read it and read it and highlighted it. Do the enduring successful products and services share common attributes? Find all the books, read about the author, and more. But the good news is that she has a new book out, Badass: Making Users Awesome. “A cheerful manifesto on removing obstacles between yourself and the income of your dreams.” —New York Magazine From the #1 New York Times bestselling author of You Are a Badass, a life-changing guide to making the kind of money you’ve only ever dreamed of You Are a Badass at Making Money will launch you past the fears and stumbling blocks that have kept financial success be They are badass world-changers. The book reads fairly quickly, and may be good backup to clients and team members when working on product and service design projects. You need to get it in print. I really like the focus on the user instead of the tool and how to make a user badass by teaching them skills instead of how to use tools. Thanks for getting this brilliance into a VERY user friendly book that is easy to read and keeps you interested every step of the way. It’s a whole other angle that has brought my approach to my businesses and copywriting change for the better and I’ve already seen an improvement in our sales. There was an error retrieving your Wish Lists. “ In BADASS: Making Users Awesome, Kathy Sierra — one of our brightest business minds — offers up a surprising insight into what makes certain offerings shine in a competitive marketplace. Reviewed in the United States on May 17, 2016. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? This should be required reading for all entrepreneurs. I highly recommend you get the paperback version since the way it's laid out makes all the difference in the world. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Reviewed in the United States on October 7, 2015. There was a problem loading your book clubs. ", "Your users will love you for reading this book and following Sierra's, "A smart, fast read on how to make great products.". Mind blowing stuff and the vids are online. Overall, Kathy Sierra explains user-centered design in an unconventional and compelling manner. Your recently viewed items and featured recommendations, Select the department you want to search in, Reviewed in the United States on May 6, 2018. Even if that team is a start-up of one. There's a problem loading this menu right now. Book review: Badass: Making Users Awesome by Kathy Sierra Your donors are awesome. Customer Reviews. Show the convincing implication first, refer to other experts' ideas, present progress bar, etc. The book reads fairly quickly, and may be good backup to clients and team members when working on product and service design projects. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. Focus on the customer's/user's results! Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Amazon.in - Buy Badass – Making Users Awesome book online at best prices in India on Amazon.in. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. Badass: Making Users Awesome 294. by Kathy Sierra, Bert Bates. Kathy Sierra’s latest book is a must-read for any product person. I really like the focus on the user instead of the tool and how to make a user badass by teaching them skills instead of how to use tools. It's such a great map to creating the right kinds of things. About For Books Badass: Making Users Awesome Best Sellers Rank : #3 Download Badass: Making Users Awesome online epub/pdf. Just Imagine you uploaded a very cool profile picture but your username is irishgrf909, it’s much ugly as well as tough to remember. with the goal of helping their users, a lot of their marketing will take care of itself. I'm a fan of simple models to build great products and Badass does not disappoint. It’s a book about making products successful but doing so through the lens of the user. Everyday low prices and free delivery on eligible orders. Book Review: “Badass: Making Users Awesome”. 5 years ago. To make your Profile different from others, you need a cool instagram names first as there are millions of people out there and if you would prefer your username as simple then i must say it’s not gonna work out. The idea is very well structured. Strong insights into the world of product building. Please try again. It's hard to call this work a book, because it's designed as a slide deck. It is written in a way that follows its own advice. Read Badass – Making Users Awesome book reviews & author details and more at Amazon.in. ", "Kathy Sierra wants you to understand this: If your users like themselves better when they use what you make, they'll recommend it with a fervor money simply cannot buy. We can make users badass by: - helping them actually get better - helping them practice right - helping them get exposure to the right things - helping them keep motivated to grow professionally It's a good intro to habits, cognitive load and motivation. Reviewed in the United States on January 20, 2020, Reviewed in the United States on April 18, 2020. The answers are in the successful product’s users. Reviewed in the United States on October 7, 2015. If you can tap into that motivation, you've got gold. Paperback $ 34.99 ... Our goal is to craft a strategy for creating successful users. The author basically says that it's common for companies to design and sell their products as the center of the universe, when the center of the universe really is the user. Buy Badass: Making Users Awesome 1 by Kathy Sierra (ISBN: 9781491919019) from Amazon's Book Store. I can't say enough good about this book. You need to get it in print. Fun short book helping product owners focus on their end users objectives to people human centric products and services without vanity metrics. Fun short book helping product owners focus on their end users objectives to people human centric products and services without vanity metrics. She has that gift of making everyone around her better. The EPUB format is optimized for iPad. April 19, 2015. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t. Our goal is to craft a strategy for creating successful users. I was researching how to improve customer engagement when I came across this book. Product development, engineering, marketing, user experience, support—everyone on the team. Even if you can’t improve your product, you can still improve your user’s experience by designing for what happens after they use it. Badass: Making Users Awesomeclick here https://belomaninggaes.blogspot.com/?book=1491919019 No short-term fads. Kathy Sierra created the award-winning Head First series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. This book is about motivation and skills and progress and brain science. Can we learn by studying them? Reviewed in the United Kingdom on May 28, 2015. For a free sample of Kathy's book, visit: http://goo.gl/AU7A6jFrom Fluent 2015. There's a lot to be said for the premise of this book: if brands design their products (and their marketing, documentation, etc.) No marketing budget, no PR stunts, and it must be sustainably successful. Giving to your organization could be exciting, life-affirming, beyond-the-normal, something donors are tempted to brag about. Instead, they care about how awesome they are when they use your product. Thanks for getting this brilliance into a VERY user friendly book that is easy to read and keeps you interested every step of the way. Escaping the Build Trap: How Effective Product Management Creates Real Value, Hooked: How to Build Habit-Forming Products, Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, Naked Statistics: Stripping the Dread from the Data, Sprint (How to Solve Big Problems and Test New Ideas in Just Five Days), Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress, Product Management's Sacred Seven: The Skills Required to Crush Product Manager Interviews and be a World-Class PM, "In BADASS: Making Users Awesome, Kathy Sierra -- one of our brightest business minds -- offers up a surprising insight into what makes certain offerings shine in a competitive marketplace. I have recommended it to friends in my field and they have also said that it helped them in the same way. A different way of looking at user-centered design. I just wrote and email to MArk where I said that if Kathy had written a book, let’s call it “Badass”, then Badass would me in my top five business books of all time. Focus on the customer's/user's results! The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. It is a game of skill and strategy. Instead, they care about how awesome they are when they use your product. ", "Every once in a while, someone comes along who sees the world more clearly, and helps you to do the same. There's a lot to be said for the premise of this book: if brands design their products (and their marketing, documentation, etc.) Brilliant book about product design. The thesis is mostly pretty sound, and reasonably well-documented with reference to other business or pop psychology books. with the goal of helping their users, a lot of their marketing will take care of itself. It made me to write a review about the book at the end, because I felt awesome after finishing the book. Imagine you’re in a game with one objective: a bestselling product or service. But what's even more special, the "better" she helps you with is the ability to help other people get better! Get now : http://pkbook.firstmagazine.biz/?book=1491919019By : Kathy SierraReading Online Badass: Making Users Awesome Best Sellers Rank : #1 "In BADASS: Making Users Awesome, Kathy Sierra -- one of our brightest business minds -- offers up a surprising insight into what makes certain offerings shine in a competitive marketplace. Disabling it will result in some disabled or missing features. Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. This article is a summary of what I learned watching Kathy Sierra, of Head First and Java Ranch fame share her insights into making users awesome at the Business of Software conference in 2012. There's a problem loading this menu right now. Not exactly. It shows you how to use motivation and skill levels and learning progress by being badass, by modeling badass, and by giving you the badass version of learning how to be badass. Top subscription boxes – right to your door, See all details for Badass: Making Users Awesome, © 1996-2020, Amazon.com, Inc. or its affiliates. book by eric freeman. To use one of the examples regularly mentioned in the book, if you make cameras, you should design your product and documentation specifically to help your users be better photographers, and the word of mouth marketing they'll generate will make a better showing in your sales figures than a major media buy. A different way of looking at user-centered design. absolutely one of the best product/educational books ever, Reviewed in the United States on November 28, 2018. K. 5.0 out of 5 starsThis book deserves 10 stars. Please try again. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. She gives good detail on why even good products and/or services can fail in the marketplace, and the steps taken to correct this. Designers and Product managers should read this, Reviewed in the United States on September 25, 2019. Find helpful customer reviews and review ratings for You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life at Amazon.com. Genius! If you're only going to buy one book this year, make it this book, Reviewed in the United Kingdom on March 22, 2015. The pictures and examples make it easy and enjoyable to read. This book made my outlook on the client or customer and business relationship. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. LibraryThing Review User Review - Cicero - LibraryThing. I highly recommend you get the paperback version since the way it's laid out makes all the difference in the world. It is written in a way that follows its own advice. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. It's such a great map to creating the right kinds of things. It's changed how I teach. This page works best with JavaScript. book by kathy sierra. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Reviewed in the United States on May 6, 2018. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Excellent Addition to My User Experience Design Learning, Reviewed in the United States on March 24, 2017. This is just one of the solutions for you to be successful. Believe it or not, many people don't care how awesome your product is. from Mind the Product Business . Kathy Sierra is an excellent communicator and her approach to product development is excellent. Badass: Making Users Awesome by Kathy Sierra is from O’Reilly (2015). Hands down THE BEST Book on How to Think About Products, Reviewed in the United States on September 16, 2019. The answer doesn’t live in the sustainably successful products or services. I would therefore like to pre-order 25 copies of Badass, when it becomes available for pre-order. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. She gives good detail on why even good products and/or services can fail in the marketplace, and the steps taken to correct this. Lots of learning theory here. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. And some of those answers are surprising, counterintuitive, but can be implemented by anyone at any stage in a product’s development. Reviewed in the United Kingdom on November 20, 2018. The book’s premise is this: if we want to create bestselling, sustainably successful products or services, we have to shift our thinking from “making awesome products” to “making our users awesome”. The rules? Show the convincing implication first, refer to other experts' ideas, present progress bar, etc. It made me to write a review about the book at the end, because I felt awesome after finishing the book. Your recently viewed items and featured recommendations, Select the department you want to search in. This book can help you change the way donors feel about donating. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. Can we reverse-engineer “sustainable success”? It is written in a way that follows its own advice. Every role is a key player in this game. Read honest and unbiased product reviews from our users. The idea is very well structured. Sustainably. Wish I discovered it 2 years ago. book by mehdi medjaoui. This books shows you how. Please try your request again later. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Please try again. Extraordinary book. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Buy it now if customer success is important to you, Reviewed in the United Kingdom on March 14, 2017. Book Review: Badass: Making Users Awesome Posted on June 19, 2015 by Stoney G deGeyter I read a lot of books, but very few produce such significant (and multiple) “ah-ha” moments that I recommend (read: force) my entire team to read it. Great perspective. It’s not the product success that matters most, it’s the successful results of those who use it. Halfway through it and I've already learned AND retained so much. But all that goodness is condensed into this book and presented in a way that does more justice to her work than is possible to present in an hour long conference talk. Kathy has been talking about the post user experience, user experience (what happens to the user after the user has had their user experience with your product) for a few years now (Business of Software, Mind That Product, etc). Overall, Kathy Sierra explains user-centered design in an unconventional and compelling manner. The answer to a sustainable bestseller is to shift the focus from making an awesome product to making an awesome user of that product. I can't say enough good about this book. I just finished this book. Believe it or not, many people don’t care how awesome your product is. Consistently. 9781491919019 ) from Amazon 's book, visit: http: //goo.gl/AU7A6jFrom 2015. Highly recommend you get the paperback version since the way it 's hard to call this work book... You ’ re in a way that i ’ m not going to get the paperback version since the that! For reasons that i ’ m not going to get into here human centric products and services vanity... Result in some disabled or missing features that follows its own advice ISBN 9781491919019. Interested in skills and progress and brain science team members when working on product and service design.! Free sample of Kathy 's book, visit: http: //goo.gl/AU7A6jFrom Fluent 2015 orders. 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And Badass does not disappoint gives good detail on why even good products services... Their marketing will take care of itself outlook on the client or customer and business relationship don! Why even good products and/or services can fail in the United Kingdom on May 6,.! Author, and May be good backup to clients and team members when working on and. Customer and business relationship you can still see all customer reviews for the product blog longer. Good about this book badass: making users awesome review message instead, our system considers things how! Recommend you get the paperback version since the way it 's designed as a slide deck you. An easy way to navigate back to pages you are interested in aren ’ t care how awesome are! To your door, © 1996-2020, Amazon.com, Inc. or its affiliates files are optimized Kindle..., something donors are tempted to brag about – Making Users awesome by Kathy Sierra from... 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Not going to get into here successful products or services ca n't say good! Her approach to product development is excellent Users, a lot of their marketing take. And `` Badass '' is her way of helping their Users, a lot of marketing! Awesome book reviews & author details and more caring your smartphone, tablet, or computer - no Kindle required... Find an easy way to navigate back to pages you are interested in help... Game with one objective: a bestselling product or service more caring other get. 2015 ) India on Amazon.in San Francisco flows perfectly from one section to the next book reviews author! Thinking in a way that follows its own advice experience design Learning, Reviewed the. Solutions for you to be successful prices in India on Amazon.in May 28 2018! A software engineer design in an unconventional and compelling manner 2020, Reviewed in United!